About Digital Creators Union
DCU is a UK-first, creator-led collective working for fair pay, rights and licensing in the digital and AI economy.
Creators are digital labour and rights-holders.
DCU is a UK-first, creator-led collective working for fair pay, rights and licensing in the digital and AI economy. Digital Creators Union brings together writers, video makers, educators, social creators, B2B experts and more.
Our work and related rights can create value for platforms and AI companies, but creators need clearer terms and a fairer voice. DCU exists to help build that change.
A movement with a mechanism.
- Advocate for consent, credit and fair compensation when creators’ work and related rights are used commercially in AI systems.
- Support creators in understanding copyright, licensing, data protection, platform terms and AI-related rights.
- Seek to develop fair, voluntary licensing arrangements where members have authorised DCU to act.
- Campaign for fair AI rules, copyright enforcement and stronger creator protections.
Simple, transparent, collective.
We advocate for consent, credit and fair compensation when creators’ work and related rights are used commercially in AI systems. We support creators in understanding copyright, licensing, data protection, platform terms and AI-related rights. We seek to develop fair, voluntary licensing arrangements where members have authorised DCU to act.
Accountable to creators, not investors.
We’re starting as an unincorporated association with a written constitution. As we grow, members may consider conversion to a Community Interest Company (CIC) or another suitable structure.
See our governanceCreators are not free fuel.
Read Julian Noble’s letter on rights, collective power, and the future DCU is here to build.
Read the founder’s letter