A clearer route to working with creators.
The digital economy increasingly depends on creator-generated work. DCU is developing mechanisms that can make commercial engagement with participating creators more transparent, structured and accountable.
Better terms start with better information.
DCU’s aim is not confrontation. It is to help create credible, transparent conversations between organisations and the creators whose work, knowledge and participation contribute to commercial value.
Any future arrangements would depend on participating creators, appropriate rights and permissions, agreed terms and DCU’s governance framework.
Clearer rights conversations
Better-defined questions about ownership, control and permitted use.
Collective engagement
A structured route to speak with participating creators where appropriate.
Transparent discussions
Licensing and remuneration conversations grounded in agreed terms.
DCU is developing the framework, not claiming it is already complete.
DCU is currently an England-and-Wales unincorporated association. It is not currently a registered trade union, collecting society or licensing body. No company is being accused of wrongdoing on this page, and no payment is claimed or guaranteed.
Contact DCU about licensing